Welcome to Featherstone is a satirical higher-education campaign that flips privilege on its head to make a serious point about real learning. Set in a fake, hyper-glossy “elite” college called Featherstone University—or F.U. for short—the spots parody wealth, entitlement, and performative success through absurd campus tours, legacy dorms, and “Do You Know Who My Father Is 101.”

Each vignette follows an out-of-place student who realizes that true achievement can’t be purchased, punctuated by the recurring line: “We care about what you know, not who you know.”

The campaign became a viral talking point across higher-ed media, sparking national coverage in Forbes and The Chronicle of Higher Education for its clever satire and its underlying message championing merit, authenticity, and grit.